Beth Ed

Marketer and UX Researcher

A Little

About Me

With over a decade of experience in the media industry, I have honed my skills on both the creative and business sides, allowing me to develop a comprehensive understanding of the industry. As I ventured further into my career, I discovered my passion for user experience (UX) and audience research, as well as digital accessibility. Armed with this expertise, I bring a unique perspective to the table. Alongside my media and marketing background, where I have successfully managed traditional and digital channels, I am dedicated to creating seamless user experiences and fostering inclusive services and digital environments.

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Work Experience

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Skills & Expertise

Photoshop, Figma and Indesign

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Publishing credits

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Areas

Of

Interest

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UX:Designing for trust

Designing for trust in UX involves creating intuitive interfaces, transparent communication, and ethical practices, cultivating an environment where users feel safe, secure, and confident in the reliability and credibility of the product or service.

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Centreing the athlete's needs

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WEVOLV Med-Fi WIREFRAMES: trust

CTA is an appeal

to community

Elements of trust throughout

Marketing: Storytelling

Understanding the user journey is crucial in marketing as it allows businesses to strategically align their messaging, content, and touchpoints to deliver a seamless and personalized experience that resonates with their target audience, ultimately driving engagement, conversions, and long-term customer loyalty.

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UX: Storytelling

Knowing the user journey in UX is vital as it empowers designers to empathize with and anticipate user needs, ensuring that the product or service meets their expectations, delivers a seamless experience, and ultimately leads to increased user satisfaction and retention.

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Beth Ed

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Work

with Me